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"Size inflation" in clothing

Clothes with the same size label have become steadily larger over time. Measurements vary a bit by brand, but research by The Economist finds that the average British size-14 pair of women’s trousers is today more than four inches wider at the waist than a size 14 in the 1970s, and over three inches wider at the hips.This means that today's size 14 fits like a former size 18; a size 10 fits like an old size 14.
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Size inflation

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Why a size 10 is really a size 14 FEELING smug, because you still buy the same size clothes as 20 or more years ago? The truth may be rather uglier, thanks to "size inflation": clothes with the same size label have become steadily l...


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