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Social commerce could be on the verge of expansion with a new service called Graphite, which allows brands to better leverage their social media. For a fee, retailers can install a whole range of buttons on their web sites, spin-offs of the traditional Facebook “like” and Twitter “tweet this” choices.  When visitors click one of [...]
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Facebook’s explosive growth has led many to question whether it will become the de facto hub of commerce for retailers. Here are three ways to leverage Facebook and social commerce on your site to grow conversions and sales. Read Post

Pinterest-like discovery site Fancy rolled out a new social commerce platform in February, letting brands and retailers sign up to be a seller on any item that’s been fancied on the site. That has helped Fancy double its user base t... Read Post

Retailers ignore social channels at their own risk, and a number of recent market trends have coalesced to make social commerce top of mind. These four approaches can help you leverage social commerce tools on your own site. Read Post