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If you were one of the naysayers who thought that there wouldn't be a very strong consumer appetite for the newest twist on the already very popular iPad, it may be time to think again. Apple's top executives said today that just a few weeks after the new iPad's formal launch, sales of the company's latest iteration on the tablet are already incredibly strong. "We're just learning about the elasticity of demand and the $399 price point is doing well, but I have to tell you the new iPad is on fire and we're selling them as fast as we can make them," CFO Peter Oppenheimer said during the company's first quarter earnings call with investors, a sentiment that Tim Cook echoed verbatim later on in the call.
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Apple sent three top executives to Washington, D.C. yesterday to testify in front a congressional hearing on Apple's tax practices. Making the journey from Cupertino were Apple CEO Tim Cook, Apple CFO Peter Oppenheimer, and Phillip ... Read Post

Three Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple's tax pol... Read Post

Apple (AAPL) will cut the price of the iPad if sales aren't as robust as anticipated, company execs told Credit Suisse analyst Bill Shope. After meeting with Apple executives CFO Peter Oppenheimer, VP Eddy Cue, and SVP Ron Johnson, ... Read Post