What do you do to improve donor retention? The Agitator can tell you a few things that won't do that trick, at Looking For Retention In All The Wrong Places: The sad fact is that far too many fundraisers... overly exalt 'strategy,' 'brand,' 'creative' and 'program' while assigning mundane importance (and investment) in 'service level' actions and donor experiences that occur in call centers, around events, with the fulfillment of premiums and in proper acknowledgements.
Did You Make Them Feel Good? That's the main question to ask about your fundraising, as posed by The Agitator. Did you make it about the donor? Did you make it clear that sending a gift would enrich and empower them? Fundraising tha... Read Post
The truth is … many do, some don’t. And of course the trick to optimizing your fundraising is knowing who does and who doesn’t. While The Agitator preaches retention, retention, retention — i.e., building durable relationships — we ... Read Post
In this not-to-be-missed interview, fundraising legend and co-editor of The Agitator discusses donor retention, the importance of social media in fundraising, and how things have changed in our profession over the years. This discus... Read Post