NBC believes Thanksgiving night football could become the new Super Bowl of ad ratings: It wants up to $1 million for a 30-second ad unit in the Thursday evening, Nov. 22, 2012, game between the New England Patriots and the New York Jets in Rutherford, N.J.
That would give the TV networks a third tentpole advertising night, after the Super Bowl and the Oscars.
The Super Bowl itself, of course, remains the king ad prices.
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