The ever-astute Matt Richman noted yesterday that average selling prices are down for both the iPhone and iPad:
The $399 iPad 2 must be selling very well for it to make iPad ASP
drop more than 8 percent in one quarter.
Tim Cook, during yesterday’s conference call:
On iPad 2, with the change in the entry price to $399, we’re
actually thrilled with the results that we’ve seen; although as
Peter said, it’s only been a few weeks and so it’s too early to
come to a clear conclusion.
Matt Richman: Though the average selling price of a Blackberry has been very volatile over the last year, an almost $40 drop in ASP in one quarter is unprecedented. My data goes back to 2007, and I couldn’t find anything like it. AS... Read Post
Earlier this week, Apple reported its best quarterly earnings ever, taking in more than $46 billion over three months. 53% of that revenue was from the sale of 37 million iPhones, at an average selling price of nearly $660. This ASP... Read Post