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The $399 iPad 2 Is Selling

The ever-astute Matt Richman noted yesterday that average selling prices are down for both the iPhone and iPad: The $399 iPad 2 must be selling very well for it to make iPad ASP drop more than 8 percent in one quarter. Tim Cook, during yesterday’s conference call: On iPad 2, with the change in the entry price to $399, we’re actually thrilled with the results that we’ve seen; although as Peter said, it’s only been a few weeks and so it’s too early to come to a clear conclusion.
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Tim Cook insists iPad prospects still rosy despite 18% drop in sales, 22% fall in revenue

Technology Industry News / Apple : 9 to 5 Mac (4 weeks ago)

Apple’s press release yesterday noted “all-time record revenue from iPhone and Mac sales as well as record performance of the App Store,” while remaining silent on iPad sales. The reason? The slide continued last quarter, with year-... Read Post

Apple's Average Selling Price On iPhones In Q3 Suggest Promotions Are Moving Devices, Older Models Popular

Technology : TechCrunch (2 years ago)

Apple's quarterly results are up, and the one thing that many of the financial big brains are paying attention to is the average selling price of the iPhone: It currently sits at around $580, compared to $613 last quarter, which is ... Read Post

Why the Apple Brand Is Slipping

Technology : Huffington Post: Technology Blog (last year)

It finally happened. Android tablets have surpassed sales of Apple tablets, while at the same time Apple ASPs (average selling price) dropped 17 percent as their Android competitors increased by the same 17 percent. This means that ... Read Post


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