The Digital Content NewFronts continue today in New York City with events from the Disney Interactive Media Group and NewFronts orchestrator and global advertising agency Digitas.
Disney is expected to make at least a few announcements about programming related to the $10 to $15 million dollar content partnership the Mouse House announced with YouTube last November. That programming will target youngsters on the world’s largest online video sharing site, as well as give more family and kid-friendly content to the current visitors of Disney.
Last year, 18 media companies flocked to New York City to pitch advertisers on their upcoming programs during the Digital Content Newfronts. The Newfronts are our annual look at content on the horizon and usually feature plenty of b... Read Post
The second annual Digital Content NewFronts, new media's answer to television upfronts, will return to New York from April 29 to May 3. In anticipation of the upcoming event, The Interactive Advertising Bureau (IAB) has released a f... Read Post