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Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase. Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve [...] Related Stories Apple Welcomes New Retai
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Technology Industry News / Apple : Cult Of Mac (3 years ago)

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall. If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it. Not to be Complex about it...

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Technology Industry News / Apple : Cult Of Mac (3 years ago)

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Succe...

Steve Jobs' Plan for a Willy Wonka-Style Celebration of the Millionth iMac

Technology Industry News / Apple : MacRumors.com (3 years ago)

Among the many anecdotes about Steve Jobs included in Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, one in particular stands out for its glimpse into Jobs' character, providing evidence of his wi...

Etc: In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac.

Technology Industry News / Apple : Infinite Loop (3 years ago)

In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac. Read More: MacRumors, Amazon Read th...

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