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Discovered on the Internet and known as a storyteller with a unique vision, writer and producer Daniel Knauf, best known as the creator of "Carnivàle" on HBO, has ditched Hollywood and struck out on his own to mine the field of transmedia. With a beta project made public called "Haunted," Knauf's new company, BXX, is jumping feet first into the transmedia world. Difficult to separate the plot from the technology, "Haunted" is best described as a fictional story that follows paranormal investigators working inside an abandoned house tormented by supernatural events.
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Transmedia storytelling and marketing are hot topics for entertainment brands, independent content producers, and product and service brands. As companies explore how to reach through the maelstrom of digital channels and social med... Read Post

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story. Transmedia storytelling means dividing chunks of a story across multiple p... Read Post

A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips. 2012, McGraw Hill. ISBN 978-0-07-179152-6. $28 hardback. When the Flip editors got an email about Andrea Phillips’s new book on transmedia, they immediately thought o... Read Post