Discover a new way to find and share stories you'll love… Learn about Reading Desk

Post Profile



Samsung hires protesters and tells Apple to ‘wake up’ [video]

A marketing agency called Tongue has reportedly begun a guerrilla marketing campaign against Apple in Australia. The agency recently hired protesters who were sent in a large black bus to an Apple Store, where they repeatedly chanted “Wake Up.” To accompany the protest, Tongue created a website called “Wake Up Australia” that includes a countdown to the launch of the Galaxy S III, leading many to believe that the agency was hired by Samsung.
read more

share
See more about: Apple Store

Samsung Hired A Bunch Of Protesters To Chant Outside An Apple Store (AAPL)

Technology / Technology Industry News : Silicon Alley Insider (2 years ago)

In an odd marketing move, Samsung hired a street team of marketers to protest outside an Australian Apple Store. The protesters pulled up next to the store in a black bus and poured out chanting "Wake up!" It's weird. There's also a... Read Post

Samsung employs protesters to ‘wake up’ Apple users?

Technology Industry News / Apple : 9 to 5 Mac (2 years ago)

Samsung reportedly hired marketing agency Tongue to lead an advertising campaign for its upcoming Galaxy S III launch, and its first demonstration occurred at an Apple Store in Australia earlier this week, but the event resembled mo... Read Post

Samsung sends protesting flashmob to Sydney Apple Store, tells customers to ‘Wake Up’

Technology : The Next Web Blog (2 years ago)

Samsung’s marketing machine appears to have gone into overdrive with reports that advertising agencies working on its behalf sent a bus full of protesters to the Apple Store in Sydney,... Read Post


Copyright © 2011 Regator, LLC