A marketing agency called Tongue has reportedly begun a guerrilla marketing campaign against Apple in Australia. The agency recently hired protesters who were sent in a large black bus to an Apple Store, where they repeatedly chanted “Wake Up.” To accompany the protest, Tongue created a website called “Wake Up Australia” that includes a countdown to the launch of the Galaxy S III, leading many to believe that the agency was hired by Samsung.
Samsung reportedly hired marketing agency Tongue to lead an advertising campaign for its upcoming Galaxy S III launch, and its first demonstration occurred at an Apple Store in Australia earlier this week, but the event resembled mo... Read Post
In an odd marketing move, Samsung hired a street team of marketers to protest outside an Australian Apple Store. The protesters pulled up next to the store in a black bus and poured out chanting "Wake up!" It's weird. There's also a... Read Post