Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat.
That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday.
"Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building," Salup writes.
E-Commerce Social Media report from dot Commerce suggests just 26% of 100 companies studied have a Twitter account and 24% market their brand using a Facebook page. The study focused on 100 companies both large and small and looked ... Read Post
Many brands feel the need to be on Social Media. Competitors do it. Other successful enterprises do it. Everybody does it. Whenever I meet with brands, they tend to think they HAVE to be on Facebook or Twitter or LinkedIn. They shou... Read Post