Post Profile






Social media needs to be part of overall brand strategy

Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat. That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday. "Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building," Salup writes.
read more

share

Related Posts


10 Big, Recent Changes To Twitter, Facebook, And Linkedin You Should Know About

Business & Finance : Fast Company (last year)

In search of a better social media strategy? Listen up: these changes will change the way you share. Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really ...

Marni Salup: Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Business & Finance : Huffington Post: Business Blog (3 years ago)

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public r...

How to Find Talent on LinkedIn [Infographic]

Career & Jobs / Career Advice : Satisfying Career - Happier Life (2 hours ago)

Gone are the days when business executives debate whether social media is the flavor of the month at the buzzword ice cream shop. Social media has become one of the most invaluable resources for staffing and recruiting companies.  A...

TAC SHIELD® SELECTS FMJ MARKETING DEVELOPMENT FOR MEDIA RELATIONS

Hobbies / Hunting : Hunting Life (42 minutes ago)

Pinehurst, NC – TAC SHIELD® has chosen FMJ Marketing Development, LLC to direct and assist with media/public relations. Since entering the market in 2009, TAC SHIELD® has grown considerably. FMJ Marketing Development will help TAC S...

How Social Network LinkedIn Leverages Social Media For Investor Relations

Technology : TechCrunch (4 years ago)

LinkedIn posted its first earnings as a public company yesterday and in true form as a social network, the company used a number of social media outlets to disseminate this information. LinkedIn posted earnings slides on a SlideShar...

Comments



Copyright © 2015 Regator, LLC