Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat.
That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday.
"Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building," Salup writes.
The problem with most corporate social media strategies, according to one expert, is that they're just not social enough, they're actually anti-social, and that that will lead to "social blindness" and a downturn in overall brand lo... Read Post
Many brands feel the need to be on Social Media. Competitors do it. Other successful enterprises do it. Everybody does it. Whenever I meet with brands, they tend to think they HAVE to be on Facebook or Twitter or LinkedIn. They shou... Read Post