Post Profile






Social media needs to be part of overall brand strategy

Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat. That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday. "Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building," Salup writes.
read more

share

Related Posts


5 Things Social Media Professionals Need to Know About Facebook Place Tips

Technology / Social Media : Social Media Today

Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In th...

3 Ways to Use LinkedIn to Get More B2B Leads

Technology / Social Media : Social Media Today

If you're selling to other businesses, then LinkedIn is your social media network. You don't even need to waste time on Facebook or Twitter unless you have LinkedIn up-and-running. Because the people on LinkedIn are the ones who buy...

My Biggest Entrepreneurial Challenge? Balancing My Personal And Corporate Brands

Business & Finance : Business Insider: Money Game

Kris Ruby is the President and Founder of Ruby Media Group (RMG), a personal branding, social media and public relations agency. RMG creates social media strategies for clients and helps companies adapt their traditional marketing t...

How Social Network LinkedIn Leverages Social Media For Investor Relations

Technology : TechCrunch: Enterprise

LinkedIn posted its first earnings as a public company yesterday and in true form as a social network, the company used a number of social media outlets to disseminate this information. LinkedIn posted earnings slides on a SlideShar...

Marni Salup: Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Business & Finance : Huffington Post: Business Blog

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public r...

Comments



Copyright © 2015 Regator, LLC