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Social media needs to be part of overall brand strategy

Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat. That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday. "Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building," Salup writes.
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