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One in four iPad owners are first-time Apple buyers

NPD Group on Thursday released the results of its Apple Ecosystem Study, which suggests that almost 25% of U.S. iPad owners are first-time Apple buyers. The firm’s data, as reported by AppleInsider, indicated that 33% of U.S. households own Apple products, with a majority owning an iPod. That number is growing beyond the 37 million American households the Cupertino-based company’s products are already found in, thanks to Apple’s flagship tablet.
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