NPD Group on Thursday released the results of its Apple Ecosystem Study, which suggests that almost 25% of U.S. iPad owners are first-time Apple buyers. The firm’s data, as reported by AppleInsider, indicated that 33% of U.S. households own Apple products, with a majority owning an iPod. That number is growing beyond the 37 million American households the Cupertino-based company’s products are already found in, thanks to Apple’s flagship tablet.
A new study released by the NPD Group on Tuesday suggests a recent decline in personal computer shipments can't be blamed on the iPad. NPD's results contradict conventional wisdom which assumed shiny new gadgets like Apple's iPad we... Read Post
The iPad is beginning to replace the iPod as a household's first Apple product, says market research firm NPD. The company released a new report on Thursday morning, its "Apple Ecosystem Study," which examines which kinds of users a... Read Post