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One in four iPad owners are first-time Apple buyers

NPD Group on Thursday released the results of its Apple Ecosystem Study, which suggests that almost 25% of U.S. iPad owners are first-time Apple buyers. The firm’s data, as reported by AppleInsider, indicated that 33% of U.S. households own Apple products, with a majority owning an iPod. That number is growing beyond the 37 million American households the Cupertino-based company’s products are already found in, thanks to Apple’s flagship tablet.
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Don't blame iPad for PC sales stagnation, says NPD

Technology Industry News / Apple : The Unofficial Apple Weblog (4 years ago)

A new study released by the NPD Group on Tuesday suggests a recent decline in personal computer shipments can't be blamed on the iPad. NPD's results contradict conventional wisdom which assumed shiny new gadgets like Apple's iPad we... Read Post

NPD: iPad quickly eclipsing iPod as people's first Apple product

Technology / Technology Industry News : Ars Technica (3 years ago)

The iPad is beginning to replace the iPod as a household's first Apple product, says market research firm NPD. The company released a new report on Thursday morning, its "Apple Ecosystem Study," which examines which kinds of users a... Read Post

AppleInsider | Suppliers indicate Apple will ship as many as 14M iPads next quarter

Technology : Message (3 years ago)

AppleInsider | Suppliers indicate Apple will ship as many as 14M iPads next quarter: Apple is set to dramatically boost shipments of the iPad 2 next quarter, with overseas suppliers indicating the total number of units shipped will ... Read Post


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