A new study from Parks Associates found that two-thirds of U.S. consumers are unwilling to spend more than $50 per month on mobile data plans, while almost half of smartphone users were unsure how much data they consumed each month. The report highlights the risks carriers face as they try to shift consumers from unlimited data plans to usage-based ones. “Moving mobile users to usage-based plans will be difficult and painful, but changes are necessary for operators to maintain revenues,” said Harry Wang, Director of Mobile Research at Parks Associates.
Devicescape customers may not be your average mobile data users, but they almost uniformly expect that wireless operators provide some kind of mobile data service and that they provide it for free. Devicescape's study also found tha... Read Post
Mobile data consumed on smartphones is up an average of 89% in the U.S., due in large part to the average cost of data per megabyte falling by 46%, according to new research from the Nielsen Company. The research group described the... Read Post