A new study from Parks Associates found that two-thirds of U.S. consumers are unwilling to spend more than $50 per month on mobile data plans, while almost half of smartphone users were unsure how much data they consumed each month. The report highlights the risks carriers face as they try to shift consumers from unlimited data plans to usage-based ones. “Moving mobile users to usage-based plans will be difficult and painful, but changes are necessary for operators to maintain revenues,” said Harry Wang, Director of Mobile Research at Parks Associates.
Two news stories from Wednesday — one about a startup trying to play data broker between user and website and another about a study into what people would charge for their personal data — offer more evidence that there’s an appetite... Read Post
Choosing a mobile data plan can be a daunting task, for example AT&T Wireless offers plans that range from a few hundred megabytes all the way to 20GB per month on its new family share plan. However, a new study by NPD has found tha... Read Post