What “Jack And The Beanstalk” Can Teach You About Pitching Clients. "It’s not enough to make magic. You have to sell it, too, if you want to live happily ever after." --Brian Millar, strategy director, Sense Worldwide.
NASA’s Psychedelic Concepts From The 1970s Are Still Inspiring Today. Suburban tract houses in a rainbow-colored wormhole floating through the cosmos? Sold.
Jack the Giant Slayer, a retelling of the fairy tale typically known by the far less macho-sounding Jack and the Beanstalk or Jack and the Magic Beans, opens with a lengthy assault of noise (aural and visual) and clumsy computer-gen... Read Post
So you have a really revolutionary idea that might transform your business, or your client’s business. Good for you. Now comes the tricky part: Selling it. It’s not that your idea is bad, or your audience isn’t smart. It’s simply th... Read Post