The Digital Content NewFronts are a series of dog and pony shows digital content platforms, creators and providers put on to showcase their previous, current, and upcoming digital entertainment properties to brand representatives and advertisers.
The showcasing is generally the easy part. Companies put together sexy sizzle reels with compelling metrics showing how X many million individuals in Y demographics are watching Z amounts of their programming.
Alloy Digital has found a buyer for two of the web series it showed off during the most recent Digital Content Newfronts. The multi-channel network has partnered with advertising media company GroupM, which will find brand partners ... Read Post
Yahoo is going for laughs. At the Best Buy Theater in Times Square, the popular website discussed its brand strategy during its Digital Content Newfronts presentation. In particular, Yahoo touted its upcoming comedy lineup, which wi... Read Post