The Digital Content NewFronts are a series of dog and pony shows digital content platforms, creators and providers put on to showcase their previous, current, and upcoming digital entertainment properties to brand representatives and advertisers.
The showcasing is generally the easy part. Companies put together sexy sizzle reels with compelling metrics showing how X many million individuals in Y demographics are watching Z amounts of their programming.
Last year, 18 media companies flocked to New York City to pitch advertisers on their upcoming programs during the Digital Content Newfronts. The Newfronts are our annual look at content on the horizon and usually feature plenty of b... Read Post
Yahoo is going for laughs. At the Best Buy Theater in Times Square, the popular website discussed its brand strategy during its Digital Content Newfronts presentation. In particular, Yahoo touted its upcoming comedy lineup, which wi... Read Post