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Target Neutralized: Amazon Beats Tablet Makers At Their Own Game

With the announcement that the Kindle Fire has grabbed 54.4% of the Android Tablet market, it's clear to see that Amazon's Trojan Horse strategy paid off. As I wrote back in December, the Fire is Amazon's way of making all of their offerings "real." Movies, books, and games were Amazon's core competency back when all of that stuff was on disks and on paper and that core competency is repurposed now for the Information Age.
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