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Steve Jobs’s Dream to Become Willy Wonka

According to Ken Segall, the author of Insanely Simple: The Obsession that Drives Apple’s Success, Steve Jobs devised an outlandish scheme to promote the iMac. Jobs would dress as Willy Wonka from Charlie & The Chocolate Factory and give a lucky winner a tour of Apple’s facilities: Steve’s idea was to do a Willy Wonka [...]
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