Post Profile






Steve Jobs’s Dream to Become Willy Wonka

3 years agoHumor : Neatorama

According to Ken Segall, the author of Insanely Simple: The Obsession that Drives Apple’s Success, Steve Jobs devised an outlandish scheme to promote the iMac. Jobs would dress as Willy Wonka from Charlie & The Chocolate Factory and give a lucky winner a tour of Apple’s facilities: Steve’s idea was to do a Willy Wonka [...]
read more

share
See more about: Steve Jobs Ken Segall

Related Posts


Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Technology Industry News / Apple : Cult Of Mac (3 years ago)

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Succe...

Steve Jobs' Plan for a Willy Wonka-Style Celebration of the Millionth iMac

Technology Industry News / Apple : MacRumors.com (3 years ago)

Among the many anecdotes about Steve Jobs included in Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, one in particular stands out for its glimpse into Jobs' character, providing evidence of his wi...

Steve Jobs wanted to be Willy Wonka for a day

Humor : Boing Boing (3 years ago)

From Insanely Simple: The Obsession That Drives Apple's Success, by Ken Segall Steve's idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac in...

Etc: In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac.

Technology Industry News / Apple : Infinite Loop (3 years ago)

In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac. Read More: MacRumors, Amazon Read th...

Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Technology Industry News / Apple : Cult Of Mac (3 years ago)

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase. R...

Comments



Copyright © 2015 Regator, LLC