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Steve Jobs’s Dream to Become Willy Wonka

2 years agoOdd : Neatorama

According to Ken Segall, the author of Insanely Simple: The Obsession that Drives Apple’s Success, Steve Jobs devised an outlandish scheme to promote the iMac. Jobs would dress as Willy Wonka from Charlie & The Chocolate Factory and give a lucky winner a tour of Apple’s facilities: Steve’s idea was to do a Willy Wonka [...]
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Etc: In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac.

Technology Industry News / Apple : Infinite Loop (2 years ago)

In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac. Read More: MacRumors, Amazon Read th... Read Post

Steve Jobs was planning to create a real-life Willy Wonka tour of the Apple facilities

Technology : Today in Tech (2 years ago)

The new biography Insanely Simple: The Obsession That Drives Apple's Success contains a lot of interesting new facts about computer pioneer Steve Jobs. Sure, you may already know that the FBI had a massive file on the Apple CEO deta... Read Post

Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Technology Industry News / Apple : Cult Of Mac (2 years ago)

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase. R... Read Post


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