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How Brands Will Redeem Klout's Clout

By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.
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In social media marketing, who owns your brand’s voice?

Technology : The Next Web Blog (3 days ago)

Lisa Roolant is the London-based Lead Strategist for audience.io, a New York and London based audience development company. This post originally appeared on the Percolate blog. Gone are the days when companies contemplated the benef... Read Post

Vitrue 1st To Let Brands Offer Mobile Access To Their Facebook Page Tab Apps

Technology : TechCrunch (3 years ago)

Facebook's mobile apps and websites don't support access to Page tab applications, which let brands host signup forms, coupons, sweepstakes, games and more. Considering roughly 40% of Facebook's users are accessing the site via thes... Read Post

Involver Lets Brands Engage With Fans On Facebook Based On Their ‘Klout’

Technology : TechCrunch (3 years ago)

Social marketing platform Involver is partnering with Klout, a startup that measures influence on Twitter, LinkedIn and Facebook, to allow brands to interact with and reward their fans on Facebook based on their Klout score. Basical... Read Post


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