By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.
Amateur bloggers want exposure, while publishers and brands want cheap content they can monetize. Tidal launches today with hopes of connecting the two. Bloggers signup, and Tidal's licensable content curation platform pulls out the... Read Post
Facebook's mobile apps and websites don't support access to Page tab applications, which let brands host signup forms, coupons, sweepstakes, games and more. Considering roughly 40% of Facebook's users are accessing the site via thes... Read Post