By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.
Lisa Roolant is the London-based Lead Strategist for audience.io, a New York and London based audience development company. This post originally appeared on the Percolate blog. Gone are the days when companies contemplated the benef... Read Post
Facebook's mobile apps and websites don't support access to Page tab applications, which let brands host signup forms, coupons, sweepstakes, games and more. Considering roughly 40% of Facebook's users are accessing the site via thes... Read Post