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Should You Gamble on the Next Business Fad?

Corporate America as fun and games? Maybe, now that gamification has come on the scene. Gamification is defined as the use of game design techniques to engage audiences. Gamification encourages players to engage in desirable behavior by dangling the carrot...
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Gamification is the new black, reaching beyond loyalty programs to engagement

Business & Finance : Venture Beat (4 years ago)

Gamification, or using game mechanics in non-game applications, is the new black. It has become fashionable as game designers turn their talents from creating fun games to creating fun web sites and other cool experiences for major ... Read Post

Gabe Zichermann: Can Games and Gamification Fix Washington?

Technology : Huffington Post: Technology Blog (4 years ago)

Gamification is the use of game-thinking and game mechanics to solve problems and engage audiences, and is being used in fields as diverse as healthcare, education and advertising to create radical and profound behavior change. Read Post

Gamification: more than fun and games, it’s about engagement

Technology : GigaOM (3 years ago)

Companies are realizing that gamification, or the use of key game concepts to engage users and solve problems, can be a powerful way to create happiness and innovation and spur on results and education among their workforce, said Ga... Read Post


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