Corporate America as fun and games? Maybe, now that gamification has come on the scene. Gamification is defined as the use of game design techniques to engage audiences. Gamification encourages players to engage in desirable behavior by dangling the carrot...
The game industry and nonprofits are teaming up to create a video game design lab that will do research on engaging students and measuring learning. It’s part of a broader “gamification” trend toward making education as fun and enga... Read Post
Gamification, the use of game design techniques to solve problems, motivate and engage people, is poised to become a leading digital marketing trend, according to brand consultancy Millward Brown. Although at present, gamification i... Read Post