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Should You Gamble on the Next Business Fad?

Corporate America as fun and games? Maybe, now that gamification has come on the scene. Gamification is defined as the use of game design techniques to engage audiences. Gamification encourages players to engage in desirable behavior by dangling the carrot...
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Is Gamification for Real? An interview with Gabe Zichermann

Technology : Shelly Palmer Digital Living (2 years ago)

Three years ago, the word “gamification“ would have turned up zero Google results. Today, that same search yields 13 million entries. Clearly, the idea of using game thinking and mechanics to engage audiences and solve problems is g... Read Post

Gabe Zichermann: Can Games and Gamification Fix Washington?

Technology : Huffington Post: Technology Blog (3 years ago)

Gamification is the use of game-thinking and game mechanics to solve problems and engage audiences, and is being used in fields as diverse as healthcare, education and advertising to create radical and profound behavior change. Read Post

Gamification: more than fun and games, it’s about engagement

Technology : GigaOM (3 years ago)

Companies are realizing that gamification, or the use of key game concepts to engage users and solve problems, can be a powerful way to create happiness and innovation and spur on results and education among their workforce, said Ga... Read Post


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