Last week I posted about “Big Data” and how it is being used to discover new facts about people, to sift and sort them based on subtle patterns, to flag them as “risks” in this field or that, to predict their behavior, and to manipulate them for maximum profit.
Of course, humans are not sheep, and we don’t sit still when things like this happen to us. We perceive what is happening, and we change our behavior in response.
It’s too easy to be led astray by the lure of big data. Google flu trends has long been the go-to example for anyone asserting the revolutionary potential of big data. Since 2008 the company has claimed it could use counts of flu-re... Read Post
Big Data is a big deal for businesses, given the potential for marketing departments to discover our innermost thoughts and buying behaviors, and thereby tailor pitches to us. At least, that's the dream. For now, at least based on t... Read Post
In a prior post I alluded to the fact that the buzzword “Big Data” is just a new term for “data mining.” The potential for big data analytics to discover new things about us is frightening from a privacy perspective, as I discussed.... Read Post