Last week I posted about “Big Data” and how it is being used to discover new facts about people, to sift and sort them based on subtle patterns, to flag them as “risks” in this field or that, to predict their behavior, and to manipulate them for maximum profit.
Of course, humans are not sheep, and we don’t sit still when things like this happen to us. We perceive what is happening, and we change our behavior in response.
Lucky Sort, a Portland, Oregon-based startup behind a visualization and navigation engine called TopicWatch that helped to discover patterns in live data streams, has been acquired by Twitter. Terms of the deal were not immediately ... Read Post
Google's attempts to model flu trends based on people's search behavior has come under fire lately, but our search behavior can undoubtedly be used to predict lots of other things. Starting today, Bing will use its search data to ad... Read Post