Last week I posted about “Big Data” and how it is being used to discover new facts about people, to sift and sort them based on subtle patterns, to flag them as “risks” in this field or that, to predict their behavior, and to manipulate them for maximum profit.
Of course, humans are not sheep, and we don’t sit still when things like this happen to us. We perceive what is happening, and we change our behavior in response.
In a prior post I alluded to the fact that the buzzword “Big Data” is just a new term for “data mining.” The potential for big data analytics to discover new things about us is frightening from a privacy perspective, as I discussed.... Read Post
Google's attempts to model flu trends based on people's search behavior has come under fire lately, but our search behavior can undoubtedly be used to predict lots of other things. Starting today, Bing will use its search data to ad... Read Post