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The Potential Chilling Effects of Big Data

Last week I posted about “Big Data” and how it is being used to discover new facts about people, to sift and sort them based on subtle patterns, to flag them as “risks” in this field or that, to predict their behavior, and to manipulate them for maximum profit. Of course, humans are not sheep, and we don’t sit still when things like this happen to us. We perceive what is happening, and we change our behavior in response.
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