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RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests

Reports of a staged protest outside an Apple Store emerged last week after a bus full of paid activists dressed in all black stood outside an Apple Store in Australia chanting “wake up.” Early reports suggested Samsung and marketing agency Tongue were behind the staged event, but after Samsung denied any involvement, a potential new culprit has arisen. Macworld’s Australian sister site did some digging and found code on Tongue’s Wake Up website that points not to Samsung, but instead to Research In Motion.
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RIM admits it is responsible for the anti-Apple ‘Wake Up’ campaign in Australia

Technology : The Next Web Blog (3 years ago)

There’s been much speculation about which company is behind the controversial ‘Wake Up’ campaign currently going on in Australia. We previously reported that Samsung might be culpable but RIM has now... Read Post

Samsung Hired A Bunch Of Protesters To Chant Outside An Apple Store (AAPL)

Technology / Technology Industry News : Silicon Alley Insider (3 years ago)

In an odd marketing move, Samsung hired a street team of marketers to protest outside an Australian Apple Store. The protesters pulled up next to the store in a black bus and poured out chanting "Wake up!" It's weird. There's also a... Read Post

Samsung sends protesting flashmob to Sydney Apple Store, tells customers to ‘Wake Up’

Technology : The Next Web Blog (3 years ago)

Samsung’s marketing machine appears to have gone into overdrive with reports that advertising agencies working on its behalf sent a bus full of protesters to the Apple Store in Sydney,... Read Post

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