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Sephora Dives Into Pinterest With Color-Focused Contest

Pin it to win it — we like the competitive edge brands are taking on Pinterest. Okay, it might not be on par with Bergdorf Goodman scouting models via Facebook, but Sephora’s new Pinterest contest is pretty cool.  The Color Wash Sweepstakes invites pinners to turn their favorite colors into beauty inspiration boards, for the [...]
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Pretty in Pinterest: Beauty giant Sephora integrates pinboards

Business & Finance : Venture Beat (3 years ago)

Beauty retailer Sephora has just become one of the first retailers to fully integrate with Pinterest by adding a “Pin It” button to every one of its 14,000 products. Sephora staffers will also highlight their favorite products on Pi... Read Post

When It Comes to the Web, Bergdorf’s Has The Best Tricks

Industries / Retail : The High Low (2 years ago)

From their Facebook model search to a design-your-own-Fendi-bag initiative, Bergdorf Goodman has been gracefully burnishing their iconic department store image via social media and the Web for a while now.  The store even has a pres... Read Post

Moda Operandi Founders Host Styling Contest On Polyvore

Industries / Retail : The High Low (3 years ago)

First Bergdorf Goodman went searching for models via a Facebook contest, now socialite/entrepreneurs Lauren Santo Domingo and Aslaug Magnusdottir are looking for a one-time stylist through a contest on interactive style site Polyvor... Read Post


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