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Pin it to win it — we like the competitive edge brands are taking on Pinterest. Okay, it might not be on par with Bergdorf Goodman scouting models via Facebook, but Sephora’s new Pinterest contest is pretty cool.  The Color Wash Sweepstakes invites pinners to turn their favorite colors into beauty inspiration boards, for the [...]
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From their Facebook model search to a design-your-own-Fendi-bag initiative, Bergdorf Goodman has been gracefully burnishing their iconic department store image via social media and the Web for a while now.  The store even has a pres... Read Post

First Bergdorf Goodman went searching for models via a Facebook contest, now socialite/entrepreneurs Lauren Santo Domingo and Aslaug Magnusdottir are looking for a one-time stylist through a contest on interactive style site Polyvor... Read Post

Summary: On Monday, Pinterest introduced "More Useful Pins" via their blog. The Pinterest team has expanded the types of Pins to include Product pins, Recipe pins, and Movie pins, which all feature specialized augmented content that... Read Post