Before we dismiss appearances by Mark Zuckerberg and Sheryl Sandberg on ABC News Tuesday as orchestrated, feel-good public relations events less than a month before Facebook holds its initial public offering, consider this: When Zuckerberg and Sandberg introduce and explain the new initiative, they could be revolutionizing health care.
Zuckerberg will appear on Good Morning America, and later on Tuesday, Sandberg will appear on World News With Diane Sawyer.
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