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Convert More Customers: Tips & Tricks For Running A/B Tests On Your Email Campaigns

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance. Email open rates can vary depending on the target industry and enad [...]
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5 Tips for Effective Email Copywriting

Marketing / Online Marketing : Online Marketing Blog (5 years ago)

The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art — rather than a science — making it differ from most other form... Read Post

How to Use Email Marketing to Engage & Convert Customers

Marketing / Online Marketing : Online Marketing Blog (10 months ago)

Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Email Marketing is al... Read Post

Mass marketing is dead? Intercom breathes new life into customer relationships

Business & Finance : Venture Beat (last week)

Ever since the dawn of digital communications, marketers have faced the same problem time and time again. How do you quickly, easily and effectively segment your data and send a message to your clients — via email or within your app... Read Post

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