Post Profile

PaperG Case Study Shows (Cost) Effectiveness of Local Display

I first met PaperG CEO Victor Wong a few years ago before the launch of PaperG and PlaceLocal (the automated display ad creation tool). I must say he’s built a terrific business. There are numerous studies and surveys that show local ads outperform more generic “national” ads, including in the context of online and mobile [...]
read more


Related Posts

Patch Looks to PaperG for Advertising Help

Industries / Media : FishbowlLA

PaperG, a four-year-old start-up that enables websites to automate the creation of locally targeted advertising, already has an impressive list of media clients including the LA Times, the New York Post, Hearst, Gannett and NYT regi...

Kids with ADHD must squirm to learn, study says

Academics / General Science : Science Daily

Excessive movement common among children with attention-deficit/hyperactivity disorder is actually vital to how they remember information and work out complex cognitive tasks, a new study shows. The findings show the longtime prevai...

PaperG Showcases Local Display Opportunity

Media / New Media : Screenwerk

People have been talking for years about local search but PaperG wants to convey that there’s a significant opportunity with local display advertising. I agree, if it’s done correctly. Here’s a previously released case study from th...

Polly.IM Automates Twitter for SMBs

Media / New Media : Screenwerk

PaperG, which is behind the PaperG ad offering and PlaceLocal automated SMB display ad creation is announcing a new tool that helps SMBs confront the “Twitter firehose” in an automated way. The tool is Polly.IM: Here’s a quick descr...

AOL Picks PaperG for Local Display Ads

Media / New Media : Screenwerk

AOL’s Patch will begin using PaperG’s PlaceLocal display ad creation tools “in over 100 markets.” This enables automatic creation of local display ads without any involvement on the part of the SMB itself.  There are several compani...


Copyright © 2015 Regator, LLC