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PaperG Case Study Shows (Cost) Effectiveness of Local Display

3 years agoMedia / New Media : Screenwerk

I first met PaperG CEO Victor Wong a few years ago before the launch of PaperG and PlaceLocal (the automated display ad creation tool). I must say he’s built a terrific business. There are numerous studies and surveys that show local ads outperform more generic “national” ads, including in the context of online and mobile [...]
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PaperG Showcases Local Display Opportunity

Media / New Media : Screenwerk (3 years ago)

People have been talking for years about local search but PaperG wants to convey that there’s a significant opportunity with local display advertising. I agree, if it’s done correctly. Here’s a previously released case study from th... Read Post

AOL Picks PaperG for Local Display Ads

Media / New Media : Screenwerk (3 years ago)

AOL’s Patch will begin using PaperG’s PlaceLocal display ad creation tools “in over 100 markets.” This enables automatic creation of local display ads without any involvement on the part of the SMB itself.  There are several compani... Read Post

Polly.IM Automates Twitter for SMBs

Media / New Media : Screenwerk (3 years ago)

PaperG, which is behind the PaperG ad offering and PlaceLocal automated SMB display ad creation is announcing a new tool that helps SMBs confront the “Twitter firehose” in an automated way. The tool is Polly.IM: Here’s a quick descr... Read Post


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