The Brooklyn Nets will adopt this bold, black-and-white logo designed by Jay Z upon their move from New Jersey to Barclays Center.
The new marque features a stylized basketball with a "B" imposed on it. The look is remarkably unfussy and simple.
It's also a little confusing: The NBA team will have two slightly different logos. One features the basketball inside a shield.
InsideHoops.com editor Jeff Lenchiner on Friday walked into the new Brooklyn Nets Barclays Center basketball arena. Here’s an InsideHoops video showing what it looks like to step inside the new home of the Nets: