According to a new report from market research firm Newzoo, over 90 percent of revenue taken from mobile games in the U.S. is spent on in-app purchases and from within mobile games, as opposed to money spent on downloading games. The study, which surveyed 17,000 mobile gamers and incorporates download data from Distimo, states that 91 percent of revenue from both Android and iOS games, respectively, comes from purchases made from within mobile games.
Nearly 40 percent of game downloads from Apple’s App Store are free titles with in-app purchases, according to a mobile industry study. Mobile industry intelligence firm Xyologic noted in its study that there were approximately 100 ... Read Post
Research firm Newzoo released some interesting numbers from March 2012. One of the most fascinating tidbits was that American mobile gamers are incredibly fond of in-app purchases. Of the mobile-game revenue in America accounted for... Read Post