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90% of U.S. mobile game revs come from within games - study

According to a new report from market research firm Newzoo, over 90 percent of revenue taken from mobile games in the U.S. is spent on in-app purchases and from within mobile games, as opposed to money spent on downloading games. The study, which surveyed 17,000 mobile gamers and incorporates download data from Distimo, states that 91 percent of revenue from both Android and iOS games, respectively, comes from purchases made from within mobile games.
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