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90% of U.S. mobile game revs come from within games - study

According to a new report from market research firm Newzoo, over 90 percent of revenue taken from mobile games in the U.S. is spent on in-app purchases and from within mobile games, as opposed to money spent on downloading games. The study, which surveyed 17,000 mobile gamers and incorporates download data from Distimo, states that 91 percent of revenue from both Android and iOS games, respectively, comes from purchases made from within mobile games.
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iOS Users Downloading 5 Million Games a Day, Reports Distimo and Newzoo

Technology : ReadWriteWeb (4 years ago)

Mobile gaming continues to be on a tear, and no surprise, it's the biggest single app category in Apple's App Store, accounting for half the downloads of both free and paid apps. According to research data leased by Distimo and Newz... Read Post

Study: Free Games With In-App Purchases Make Up 40% Of App Store Game Downloads

Mobile / Mobile Apps : FingerGaming (4 years ago)

Nearly 40 percent of game downloads from Apple’s App Store are free titles with in-app purchases, according to a mobile industry study. Mobile industry intelligence firm Xyologic noted in its study that there were approximately 100 ... Read Post

91% of Mobile Game Revenue is Spent on In-App Purchases

Mobile / Mobile Apps : Slide To Play (3 years ago)

Research firm Newzoo released some interesting numbers from March 2012. One of the most fascinating tidbits was that American mobile gamers are incredibly fond of in-app purchases. Of the mobile-game revenue in America accounted for... Read Post


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