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Debating the Right Way to Change a Domain Name - and Brand a Nut Retailer

The owner of the Newark Nut Company talks about what he might have been done differently.
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Flowboard presentation product renamed FlowVella, ushers in the post-tablet era of digital storytelling

Technology : Pando Daily (2 days ago)

What’s in a name? Flowboard, the upstart presentation and storytelling platform, is betting today that a beloved product is more important than the branding with which it’s adorned. To that end, the company is changing its name to F... Read Post

4 Ways Your Domain Name Can Make or Break Your Business

Business & Finance : Inc. Business Owners Council (3 months ago)

Your domain name is a huge part of ongoing efforts to brand your company, and it must be done right. Think about how you'll want to talk about your company in the future, as well as url extensions and keywords as you brainstorm a na... Read Post

Daily Report: A Corporate Web Makeover How-To

Technology : Bits (3 years ago)

Despite high hopes and careful planning, the Newark Nut Company's Web traffic took a dive after changing its online name to Nuts.com. Read Post


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