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Development Watch: As the Boston 'burb of Somerville...

As the Boston 'burb of Somerville hosted a groundbreaking yesterday for "best brand-new neighborhood on the Eastern Seaboard," one thought overshadowed the proceedings: Will Ikea move in? Said one MTA spokesperson: ""We trust that our customers will exercise good judgment...
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Airlines Infuse Their Planes with Smells to Calm You Down

Humor / odd : Neatorama (3 hours ago)

(Photo: Frankie Roberto) Major airlines have developed branded scents to appeal to customers' olfactory tastes and make the travel experience more enjoyable. For example, United Airlines developed a scent called Landing, which it pu...

Is IKEA Moving Out Of The ‘Burbs? Swedish Chain Opens Its First City-Center Store

Lifestyle / Shopping : The Consumerist (9 months ago)

You no doubt have visited a suburban landscape complete with a sprawling, blue-topped IKEA store, which is a completely natural sight by now. But an IKEA in the middle of a crowded, busy, city with its more expensive real estate? We...

Real Customers as an "effective pitchfork" in Building Brand Trust

Marketing / Advertising : 5 Blogs Before Lunch (6 years ago)

'time was when a celebrity spokesperson was a sure-fire path to brand trust. By transferring the established trust/relationship consumers had with the celebrity, to the advertiser, marketers could quickly gain acceptance with consum...

Stuff the MTA Recycles: A Photo Tribute

United States / New York : Gothamist (5 years ago)

       You probably know by now that the MTA has sent many retired subway cars to other states to be used as artificial subterranean reefs off the eastern seaboard. But did you know that the MTA also recycles a lot of other transit-...

Hurricane Earl: Concerts Canceled for Kesha and Other Acts

Entertainment : Speakeasy - WSJ.com (5 years ago)

Hurricane Earl, currently moving up the eastern seaboard, is causing the cancellation of some weekend concerts. Acts that have been affected include Ke$ha, Goo Goo Dolls and the Boston Pops.

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