Post Profile






No Escaping Ads: They’re Under Your Shoes, On the Back of Your Legs, Where You Pee

Most people aren’t exactly overjoyed that their lives are flooded with ads. Whereas the average consumer may find the creep of advertising to be, well, creepy, advertising insiders see unexpected brand and product placements not as intrusive, but as innovative, often brilliant. AdAge recently celebrated some oddly placed ads with a roundup of “The 10 [...]
read more

share

Related Posts


Product placement, branding growing in popular music

Academics / General Science : Science Daily

As branding and advertising creep into almost every facet of life, a new study shows it's now making substantial inroads into popular music. The study examined in detail the yearly top 30 Billboard songs from 1960 to 2013 -- a total...

Facebook Restricts Some Ad Placement to Protect Brand Reputation

Internet / SEO : Search Engine Watch

Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control where ads show, so they aren't featured on pages or groups that may compromise a ...

Dodge’s Incredible Free Advertising In ‘GTA 5?

Entertainment / Video Games : Insert Coin

Product placement is increasingly common in video games these days as brands desperately try to get themselves noticed with consumers fast-forwarding commercials or blocking banner ads. In-game ads and cross promotions have popped u...

Before and after: Ad placement should reflect cultural conceptions of time

Academics / General Science : Science Codex

Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new study in the Journal of Consumer Research. read more

Should Product Placement be Regulated?

Marketing / Advertising : Beyond Madison Avenue

Summary: In a cluttered world, advertisers and brands must continue trying find the best way to get in front of their audiences. Product placement, the latest way to reach large audiences, has been successfully used, and abused.

Comments



Copyright © 2015 Regator, LLC