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NHL Rebounds: How the NHL Has Overcome the Lockout to Achieve Record TV Ratings

For years, the National Hockey League has struggled to overcome the residual effects of the 2004-05 lockout season. However, this year there is substantial buzz about the NHL, which has been buoyed by its 10-year, $2 billion TV contract with NBC, increased sponsorship revenue and improved communications through the use of social media, including videos featuring NHL VP Brendan Shanahan explaining player suspensions.
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