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NHL Rebounds: How the NHL Has Overcome the Lockout to Achieve Record TV Ratings

For years, the National Hockey League has struggled to overcome the residual effects of the 2004-05 lockout season. However, this year there is substantial buzz about the NHL, which has been buoyed by its 10-year, $2 billion TV contract with NBC, increased sponsorship revenue and improved communications through the use of social media, including videos featuring NHL VP Brendan Shanahan explaining player suspensions.
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9 Ideas for NBC to replace the NHL (because we couldn't get to 10)

Sports : Awful Announcing (2 years ago)

The NHL is in a lockout... again. After missing the entire 2004 season and seeing hockey fade into the shadows of the American sporting culture, the NHL's comeback has been impressive. The league divorced with ESPN and has built a f... Read Post

Forget About The Lingerie Football League, There's Going To Be A Bikini Hockey League!

Sports : Business Insider: Sports Page (3 years ago)

That's right everyone, a bikini hockey league. Cary Eskridge, a native of Tulsa, Okla. has dreamed of creating a bikini hockey league since the 2004 NHL lockout. Eskridge couldn't get it together in time back then, but now he's maki... Read Post

Hockey Fans To Blame For NHL Lockout

Sports : SportsMoney (2 years ago)

The National Hockey League is all but certain to begin its second lockout seven years tonight. Blame the fans. Among the four major sports in the U.S., hockey is the most dependent on ticket revenue. During the 2010-11 season the ty... Read Post

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