For years, the National Hockey League has struggled to overcome the residual effects of the 2004-05 lockout season. However, this year there is substantial buzz about the NHL, which has been buoyed by its 10-year, $2 billion TV contract with NBC, increased sponsorship revenue and improved communications through the use of social media, including videos featuring NHL VP Brendan Shanahan explaining player suspensions.
The NHL is in a lockout... again. After missing the entire 2004 season and seeing hockey fade into the shadows of the American sporting culture, the NHL's comeback has been impressive. The league divorced with ESPN and has built a f... Read Post
That's right everyone, a bikini hockey league. Cary Eskridge, a native of Tulsa, Okla. has dreamed of creating a bikini hockey league since the 2004 NHL lockout. Eskridge couldn't get it together in time back then, but now he's maki... Read Post