Nancy Lublin organises a social change website called DoSomething.org, which focuses on enlisting teens to make a difference in the world. When DoSomething changed tactics to start focusing on SMS-based marketing, it unexpectedly started receiving texts from troubled teens reaching out for someone to talk to. She’s setting up a text-only crisis hotline to allow [...] No related posts.
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Dosomething, a not-for-profit focused on making volunteer work and social change exciting to people under 25, is going after its key demographic where they're comfortable: Snapchat. The company used the photo-sharing platform, which... Read Post