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Lifetime Sets New Logo & Brand Campaign

Lifetime has unveiled a new logo, tagline — “Your Life. Your Time.” — and brand campaign heading into its upfront presentation next week. It mirrors similar move by E! Entertainment, which introduced a new logo, tagline and brand campaign at its upfront earlier this week. Both cable networks are under new management following mergers. According to Lifetime, the new tagline “Your Life.
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Lifetime unveils serene new logo, dull tagline

Entertainment : Entertainment Weekly's Hollywood Insider (3 years ago)

Namaste, readers. Ready to see Lifetime’s new logo and tagline? Then grab your yoga mats and take a seat. The Read Post

Lifetime's New Logo Is Its 11th in 28 Years: See How They Evolved From 'Yuck' To 'Meh'

Industries / Media : Business Insider: The Wire (3 years ago)

Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline, "Your life. Your Time." Lifetime president ?... Read Post

Lifetime Unveils New Iconic Logo and Tagline to Tap into Cultural Shift Among Women

Media / Television Industry : TV by the Numbers (3 years ago)

Reflecting the dramatic cultural changes occurring among women, Lifetime evolves its brand with the launch of a stylish new look, message, tagline and brand campaign across multiple platforms starting today. Read Post


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