Lifetime has unveiled a new logo, tagline — “Your Life. Your Time.” — and brand campaign heading into its upfront presentation next week. It mirrors similar move by E! Entertainment, which introduced a new logo, tagline and brand campaign at its upfront earlier this week. Both cable networks are under new management following mergers. According to Lifetime, the new tagline “Your Life.
Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline, "Your life. Your Time." Lifetime president ?... Read Post
Reflecting the dramatic cultural changes occurring among women, Lifetime evolves its brand with the launch of a stylish new look, message, tagline and brand campaign across multiple platforms starting today. Read Post