Lifetime has unveiled a new logo, tagline — “Your Life. Your Time.” — and brand campaign heading into its upfront presentation next week. It mirrors similar move by E! Entertainment, which introduced a new logo, tagline and brand campaign at its upfront earlier this week. Both cable networks are under new management following mergers. According to Lifetime, the new tagline “Your Life.
Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline, "Your life. Your Time." Lifetime president ?... Read Post
TLC today reveals a new brand campaign and the network’s first tagline in more than five years, “Everyone needs a little TLC.” Read Post