Debunking A Debunking By Alistair Rennie: I admire Alistair Rennie, and agree with most of the points he’s made in a recent piece about social business myths, but I disagree (over at Work Talk Reports) when he says that the idea of social business is not new:
Stowe Boyd, Alistair Rennie: Social Business Myths Debunked
I buy all that Rennie says about tools. Yes, social business is more than social media and the use of open social networks.
A major change is taking place in social media these days: Leading-edge companies are moving from "liking" to leading. The next step will be much deeper as the leaders recognize that social engagement is an opportunity to redefine t... Read Post
Guest post written by Alistair Rennie Alistair Rennie is IBM‘s general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be. But many are still asking, “What doe... Read Post