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Climate Change Is Not A ‘Message.’ It’s An Objective Reality And An Urgent Crisis. That’s Why We Must Talk About It.

KC Golden, via Climate Access Have climate campaigners learned the art of political communication too well?  We poll and focus group.  We segment audiences and target swings. We “go to people where they’re at” – activating live communication frames and salient issues. We move the dial. There is tactical merit in all this … but climate [...]
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