Social media, and Twitter in particular, is an awesome tool with tons of different uses, but its ability to closely link fans and young athletes is alarming. This past week of Troy Williams' recruitment process has only highlighted that fact. First, some background. Williams, a six-foot-six explosive scorer out of Virginia, is rated as the second-best small forward and sixth-best player in the class of 2013 by ESPN.
Sports fans who follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on Facebook or Twitter. That impact is even higher among young (18-34), non-white fans (75%) and those ... Read Post
The London Games have been dubbed the most social yet, with the organizers encouraging the athletes and fans to use social media. Here are the highlights from Day 3. Read Post