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OMGPOP Losing Its Appeal After Zynga’s $200 Million Acquisition

OMGPOP scored a huge victory for itself on February 6th when it launched the uber-popular iPad and iPhone app Draw Something and then just seven weeks later managed to rack up 35 million users and more than 1 billion ad impressions per day. After that success the company was quickly and unsuspectingly purchased by app [...] OMGPOP Losing Its Appeal After Zynga’s $200 Million Acquisition
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Zynga's $200 Million Acquisition, Draw Something, Is Already Losing Daily Users (ZNGA)

Technology / Technology Industry News : Silicon Alley Insider

Draw Something is losing players just 10 days after Zynga paid $180 million for its parent company, OMGPOP, according to AppData. Dan Porter, CEO of OMGPOP, seems to have timed his sale perfectly. Before Draw Something, OMGPOP strug...

Zynga goes buy over build with OMGPOP acquisition

Technology : Gigaom

Zynga has acquired OMGPOP, adding Draw Something to its list of popular social and mobile gaming titles. Zynga reportedly paid OMGPOP for some $180 million, plus another $30 million in employee retention.

Draw Something begins to lose its appeal

Technology / Gadgets : BGR (Boy Genius Report)

OMGPOP launched Draw Something on February 6th and within seven weeks, the game soared to 35 million users while serving almost 1 billion ad impressions per day. The turn based Pictionary-style game soon became the most popular Face...

How OMGPOP scaled to 36 million users in three weeks

Technology : Gigaom

OMGPOP can thank the cloud for its acquisition by Zynga on Wednesday. The gaming startup, whose Draw Something iPhone used cloud computing and a NoSQL database to scale from zero (relatively speaking) to more than 35 million downloa...

Why OMGPOP's Draw Something Game Is Losing Users

Technology : ReadWriteWeb

OMGPOP's Dan Porter sold Draw Something for $200 million to Zynga on March 21, 2012. The social drawing game was on its way up. By April 3, it struck gold at 14.6 million users. The decline since then has been slow and steady - and ...


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