Even though Facebook's IPO roadshow video was a mostly touchy-feely affair with videos of friends have coffee and babies blowing out candles, there were some new stats tucked away in it.
For the first time, the company gave a look at how it monetizes users in different parts the world. There was one chart of most interest.
It shows that Facebook made about $9.51 in advertising revenue per user in the U.
Not too long ago—the common perception was that Facebook advertising did not work. Why would a user notice an advertisement with a small image discretely tucked away in the right-hand column? In fact, most users were building up the... Read Post
It appears that as people switch from the desktop where Facebook shows multiple ads per page to mobile, Facebook is earning less ad revenue per user in its most important markets. While user growth helped total revenue increase, in ... Read Post