Even though Facebook's IPO roadshow video was a mostly touchy-feely affair with videos of friends have coffee and babies blowing out candles, there were some new stats tucked away in it.
For the first time, the company gave a look at how it monetizes users in different parts the world. There was one chart of most interest.
It shows that Facebook made about $9.51 in advertising revenue per user in the U.
According to Reuters, it sounds like Facebook is changing its IPO roadshow on the fly. During its latest stop in Boston, Mark Zuckerberg apparently skipped the IPO pitch, leaving the... Read Post
It appears that as people switch from the desktop where Facebook shows multiple ads per page to mobile, Facebook is earning less ad revenue per user in its most important markets. While user growth helped total revenue increase, in ... Read Post