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Should You Drop Me From Your Email List?

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, when — if ever — should they give up on me? Since I give mostly to advocacy groups, perhaps I confuse them. I’ll respond to the occasional action alert, if I [...]
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Are Email and Fundraising Response Rates in a State of Decline?

Industries / NGOs & Nonprofits : Frogloop (2 years ago)

The 2012 eNonprofit Behnchmarks Study was just released and it's packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check o... Read Post

How many fundraising emails should you send a year?

Industries / NGOs & Nonprofits : Frogloop (last year)

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clien... Read Post

How not to drop the ball in your year-end fundraising emails

NGOs & Nonprofits / Fundraising : Future Fundraising Now (2 days ago)

The pressure is on. The biggest online fundraising day of the year (at least in the US) is December 31. Here are some hints from the Classy Blog on ways to make sure your emails between now and then (and after) don't fail: 6 Year-En... Read Post


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