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Should You Drop Me From Your Email List?

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, when — if ever — should they give up on me? Since I give mostly to advocacy groups, perhaps I confuse them. I’ll respond to the occasional action alert, if I [...]
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Grow your email list yourself? (Or use paid acquisition?)

Industries / NGOs & Nonprofits : Frogloop (7 months ago)

As I mentioned in a previous post about how many fundraising emails it might take per year to achieve a significant online fundraising program, digital fundraising is a numbers game. Having worked on nearly 450 digital campaigns for... Read Post

Are Email and Fundraising Response Rates in a State of Decline?

Industries / NGOs & Nonprofits : Frogloop (last year)

The 2012 eNonprofit Behnchmarks Study was just released and it's packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check o... Read Post

How many fundraising emails should you send a year?

Industries / NGOs & Nonprofits : Frogloop (last year)

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clien... Read Post


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