Barnes & Noble has launched a new ad campaign to promote the new Nook Simple Touch GlowLight, a feature that lets users read in the dark. We’ve embedded the TV commercial above for your viewing pleasure.
The “Read in Bed” campaign, created by ad agency Mullen, highlights focuses on how the new light lets readers read while their spouse is sleeping without having to turn on the lights.
Last week, Barnes & Noble spilled its plans to bring its popular e-reader to the UK through its own storefront, and now retailer John Lewis is getting in on the fun. This fall, the Nook Simple Touch and Simple Touch with GlowLight w... Read Post
Back in April, Barnes & Noble one-upped Amazon by introducing the Nook Simple Touch with GlowLight, taking e-ink reading out of the dark. So how did Barnes & Noble get light evenly across the display? It's not just technology magic,... Read Post