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Barnes & Noble Wants You To Read in Bed

2 years agoMedia / Publishing : GalleyCat

Barnes & Noble has launched a new ad campaign to promote the new Nook Simple Touch GlowLight, a feature that lets users read in the dark. We’ve embedded the TV commercial above for your viewing pleasure. The “Read in Bed” campaign, created by ad agency Mullen, highlights focuses on how the new light lets readers read while their spouse is sleeping without having to turn on the lights.
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