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Barnes & Noble Wants You To Read in Bed

3 years agoMedia / Publishing : GalleyCat

Barnes & Noble has launched a new ad campaign to promote the new Nook Simple Touch GlowLight, a feature that lets users read in the dark. We’ve embedded the TV commercial above for your viewing pleasure. The “Read in Bed” campaign, created by ad agency Mullen, highlights focuses on how the new light lets readers read while their spouse is sleeping without having to turn on the lights.
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Barnes & Noble bringing Nook Simple Touch with GlowLight to UK retailer John Lewis in the fall

Technology : Shelly Palmer Digital Living (3 years ago)

Last week, Barnes & Noble spilled its plans to bring its popular e-reader to the UK through its own storefront, and now retailer John Lewis is getting in on the fun. This fall, the Nook Simple Touch and Simple Touch with GlowLight w... Read Post

Barnes & Noble drops price of Nook with GlowLight e-reader by $20

Technology : Answer Line (2 years ago)

Barnes & Noble has cut the price of its popular Nook Simple Touch with GlowLight e-reader by $20 as it faces competition from the launch of Amazon's Kindle Paperwhite, which starts shipping in October. The Nook with GlowLight, slash... Read Post

How the Nook Simple Touch GlowLight glows: Science!

Technology : GigaOM (3 years ago)

Back in April, Barnes & Noble one-upped Amazon by introducing the Nook Simple Touch with GlowLight, taking e-ink reading out of the dark. So how did Barnes & Noble get light evenly across the display? It's not just technology magic,... Read Post

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