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HumanKind Water Wins Walmart Get on the Shelf Contest

CNN: HumanKind Water, a bottled water company that touts its social conscience, won the most votes — and the top prize — in Wal-Mart’s “American Idol”-like contest. As grand prize winner, the Philadelphia-based company will soon have its bottled water sold at up to 3,800 Wal-Mart stores nationwide and on Walmart.com.
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@WalmartLabs’ Crowdsourced Product Selection Contest Wraps, Charitable Bottled Water Wins

Technology : TechCrunch (2 years ago)

Walmart's attempt at crowdsourcing product selection has come to a close. The company has announced the winners of its Get on the Shelf contest, which was launched out of @WalmartLabs, the digital technology division of the retailer... Read Post

Walmart's "American Idol"-Style Contest Draws In Some Bizarre Submissions

Business & Finance : Fast Company (2 years ago)

Walmart seems to stock nearly every product known to humans, but there's always room for more. Online contest Get on the Shelf asks Walmart customers to pitch and post product ideas; online voting will crown the next great product t... Read Post

Walmart Holds 'Idol'-Style Contest for Small Businesses; Winner Will Be Sold in 3,800 Stores

Business & Finance : Carpe Diem (3 years ago)

USAToday -- "Walmart is holding a contest called the " Get on the Shelf " program — an American Idol -style competition for small businesses. Two rounds of online voting will determine three winners, all of which will be sold online... Read Post


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