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A few weeks ago I heard some SEO friends talking about how an SEO they know of had screwed over a bunch of his clients. After talking with them a bit more it also sounded like this same SEO didn’t know very much about SEO at all. It got me thinking about a strange phenomenon [...]
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by Stoney deGeyter Several years ago I hired an individual to be a copywriter for me. He'd never worked in the SEO industry before and we had to do quite a bit of training to get him to fully understand how SEO copywriting was diffe... Read Post

I’m a little bit SEO, a little bit PR.  No, I don’t mean press release. I mean public relations.  I’ve found that an easy way to establish rapport with clients or to convert potential customers into clients is to impart a little SEO... Read Post

  A couple of months back I wrote a popular little piece on how to spot new SEO clients that may suck. At the same time I happened to be interviewing a bunch of different candidates for a new SEO role within our agency. As it turned... Read Post