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Every new customer should get a welcome like this

Check out this absolutely perfect message to new customers of FreshBooks. They have 3.5 million customers and can still deliver the personal touch — why can’t you? Hi SocialMedia.org, welcome to FreshBooks! I’d like to introduce myself as your (very) Small Business Consultant specifically assigned to help you get up and running with FreshBooks. Just [...]
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Keen On… Absolute Value: What Really Influences Customers In The Age Of (Nearly) Perfect Information

Technology : TechCrunch (5 months ago)

How do we decide what to buy? According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to make buying choices based on brand.... Read Post

Online retailers say paid search is tops for customer acquisition

Business & Finance / Marketing : Marketing Pilgrim (2 hours ago)

What would you say is the most effective marketing tactics for acquiring new customers? 85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search. Only 81 retailers participa... Read Post

FreshBooks Adds Time Budgeting to Its Invoicing Platform

Technology : ReadWriteWeb (4 years ago)

Online invoicing site FreshBooks announced today the addition of a time budgeting feature that enables freelancers and small businesses to keep better track of the time spent on a given project. FreshBooks customers can set a time b... Read Post


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