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Every new customer should get a welcome like this

Check out this absolutely perfect message to new customers of FreshBooks. They have 3.5 million customers and can still deliver the personal touch — why can’t you? Hi SocialMedia.org, welcome to FreshBooks! I’d like to introduce myself as your (very) Small Business Consultant specifically assigned to help you get up and running with FreshBooks. Just [...]
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Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

Business & Finance / Marketing : Damn, I Wish I'd Thought of That! (5 days ago)

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senio... Read Post

Build the Best and the Customers Will Come

Business & Finance : Inc. Business Owners Council (10 hours ago)

Can an industrial mixer be a thing of beauty? One man thinks so and his clients agree. Here's how process innovation, happy employees and personal contact with customers keep things churning at Scott Turbon Mixer. Read Post

Lewis Bertolucci on making Humana an Affordable Care Act resource in social media

Business & Finance / Marketing : Damn, I Wish I'd Thought of That! (10 hours ago)

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Humana’s Head of Social Media, Lewis Bertolucci, has been a SocialMedia.org mem... Read Post


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