ABC and Univision have announced they are launching a new English-language cable channel aimed at Latino Americans.
According to ABC News President Ben Sherwood, the channel will be a “a 24/7 news, information and lifestyle network primarily in English that will serve the youngest and fastest-growing demographic in the country: U.S. Hispanics.”
ABC and Univision teaming up to create an English language cable channel aimed at Latinos is a brilliant idea. They just need to be careful -- very careful. Read Post
In a panel discussion at The Paley Center for Media in New York, ABC News president Ben Sherwood and Univision News president Isaac Lee discussed the upcoming cable news channel the companies are launching with Paley CEO Pat Mitchel... Read Post