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xAd: Travel Search Ads Seeing 17% CTRs

2 years agoMedia / New Media : Screenwerk

Local-mobile ad network xAd released its latest quarterly report containing data from its own network on mobile ad performance. The report drills down on the travel category to show engagement rates for search, display and calls. First, here are the general metrics across the xAd network for Q1 2012: Average display CTRs were.72%. That [...]
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Local Mobile Ad Network xAD Hits 2 Billion Ads Served, Hires CFO

Technology : TechCrunch (3 years ago)

Local mobile advertising network xAD has hit an important milestone today—2 billion ads served. After serving one billion ads in the first 18 months since launch, xAD doubled this in the past 4 months, serving another one billion ad... Read Post

Facebook is reportedly building a mobile ad network, to be announced on April 30

Technology : The Next Web Blog (1 hour ago)

Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move to... Read Post

Local Mobile Ad Network xAD Buys Mobile Search And Ad Assets Of Go2 Media

Technology : TechCrunch (3 years ago)

Local mobile advertising network xAD has acquired the remaining assets of Go2 Media. These assets include Go2 Media's direct-to-consumer business as well as the mobile web properties, brands and search sites of the company. xAD says... Read Post

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