Local-mobile ad network xAd released its latest quarterly report containing data from its own network on mobile ad performance. The report drills down on the travel category to show engagement rates for search, display and calls. First, here are the general metrics across the xAd network for Q1 2012: Average display CTRs were.72%. That [...]
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Local mobile advertising network xAD has hit an important milestone today—2 billion ads served. After serving one billion ads in the first 18 months since launch, xAD doubled this in the past 4 months, serving another one billion ad... Read Post
Local-mobile search network xAD put out a release about the hiring of a new CFO. It also released some traffic and usage data: xAD today announced it had served its two billionth local mobile ad request, a significant milestone for ... Read Post
Local mobile advertising network xAD has acquired the remaining assets of Go2 Media. These assets include Go2 Media's direct-to-consumer business as well as the mobile web properties, brands and search sites of the company. xAD says... Read Post