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xAd: Travel Search Ads Seeing 17% CTRs

3 years agoMedia / New Media : Screenwerk

Local-mobile ad network xAd released its latest quarterly report containing data from its own network on mobile ad performance. The report drills down on the travel category to show engagement rates for search, display and calls. First, here are the general metrics across the xAd network for Q1 2012: Average display CTRs were.72%. That [...]
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