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The Scent of Social Media: NY Yankees Fragrance

While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...
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LA Dodgers for Men ~ new fragrance

Beauty / Perfume : Now Smell This (2 years ago)

The LA Dodgers have launched a new eponymous fragrance for men. Like the recent NY Yankees fragrances, the scent was made under licensing arrangements with the Cloudbreak Group; fragrances for the Boston Red Sox and Texas Rangers ar... Read Post

Six Scents Fragrance Initiative Series One ~ new fragrances

Beauty / Perfume : Now Smell This (6 years ago)

The Six Scents Fragrance Initiative is a new, ongoing collaboration between Symrise, Metaproject and Seven New York. The group plans to launch six new fragrances every year with a percentage of the proceeds going to charity. Six Sce... Read Post

New York Yankees ~ new fragrances

Beauty / Perfume : Now Smell This (3 years ago)

The New York Yankees baseball team will launch a new fragrance duo in April under arrangements with The Cloudbreak Group... Read Post


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