While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...
The LA Dodgers have launched a new eponymous fragrance for men. Like the recent NY Yankees fragrances, the scent was made under licensing arrangements with the Cloudbreak Group; fragrances for the Boston Red Sox and Texas Rangers ar... Read Post
The Six Scents Fragrance Initiative is a new, ongoing collaboration between Symrise, Metaproject and Seven New York. The group plans to launch six new fragrances every year with a percentage of the proceeds going to charity. Six Sce... Read Post