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A History of Gender in...LEGO Minifigs [Toys]

There was a bit of an uproar earlier in the year when LEGO introduced a line of modified products targeted exclusively at girls. To provide a little context for that uproar, social media marketer and LEGO fanatic David Pickett has written a great feature breaking down the history, and statistics, of just how many LEGO characters/figures have been dudes and how many have been ladies.
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Lego Minifigs Become Super Heroines [Pics]

Technology : Geeks are Sexy (5 months ago)

Jon Lazer has customized Lego minifigures to recreate 31 super heroines nominated by readers of his blog. He explains: When the LEGO Friends line was introduced, it was met with mixed reviews. Many little girls loved it and LEGO bui... Read Post

Lego's old line of toys for girls

Odd : Boing Boing (3 years ago)

  A couple of weeks ago, Mark told you about Lego's new line of products aimed at girls. It includes new minifigs that look more like dolls and cutesy playsets with names like Heartlake City. This week, Cory introduced you a little ... Read Post

Subversive Power Armor Hardsuits for LEGO Friends to Wear Into Battle - Pulverizing gender stereotypes, one fully weaponized minifig at a time.

Odd : Geekosystem (3 weeks ago)

The LEGO Friends line of products is a black mark on LEGO's otherwise impressive recent record of gender-neutral marketing, but as the SuperFriends Project demonstrated earlier this year, just because the toys themselves might be le... Read Post


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