There was a bit of an uproar earlier in the year when LEGO introduced a line of modified products targeted exclusively at girls. To provide a little context for that uproar, social media marketer and LEGO fanatic David Pickett has written a great feature breaking down the history, and statistics, of just how many LEGO characters/figures have been dudes and how many have been ladies.
LEGO, realizing they dun goofed targeting their entire product line to boys, is releasing a line of playsets in 2012 targeted specifically to little ladies. It's called 'Friends', which is a terrible name but I can look past that be... Read Post
Chris McVeigh There is no shortage of Lego obsessives on the planet, but few have made the toy (if you want to call it that) the major focus of their livelihood. Canadian author, illustrator, toy photographer, and Lego kit-creator C... Read Post