There was a bit of an uproar earlier in the year when LEGO introduced a line of modified products targeted exclusively at girls. To provide a little context for that uproar, social media marketer and LEGO fanatic David Pickett has written a great feature breaking down the history, and statistics, of just how many LEGO characters/figures have been dudes and how many have been ladies.
In a two-part article at Sociological Images, David Pickett traces the history of LEGO and the toy’s male-female dichotomy. The toys were pretty much gender-neutral before the introduction of mini-figs in 1978. Even then, the figure... Read Post
LEGO, realizing they dun goofed targeting their entire product line to boys, is releasing a line of playsets in 2012 targeted specifically to little ladies. It's called 'Friends', which is a terrible name but I can look past that be... Read Post