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Yahoo tries bridging search, display with 'rich ads'

Technology / Internet : Webware (5 years ago)

Yahoo's been arguing for years that its two main advertising businesses, search and display, are stronger together than separately, but a new development Wednesday could illustrate just how much truth there is to that statement. Tra... Read Post

Yahoo Adds Behavioral Targeting Features for Search and Display Ads

Internet / SEO : Search Engine Watch (5 years ago)

Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads. Search Retargeting for Display Ads -- lets advertisers target display advertising based on a user's search activity. So a user that sea... Read Post

Search Plus Display Is One Hot Combo

Internet / SEO : Search Engine Guide (5 years ago)

by Sage Lewis reports on some comScore data that show the power of using search and display advertising together. Check out the video for some other interesting finds. Check out our small business news site. Read Post

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