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American consumers prepared to pay more for clean energy
Republicans, unaffiliated voters are less inclined to pay extra for green power.
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The Future of Clean Energy Rests On Consumers & Electric Vehicles
The future of the green technology industry rests on consumers, and a big part of that will be how consumers embrace electric vehicles, said David Crane, CEO of power company NRG Energy at the Jefferies Global Clean Technology Confe... Read Post
Americans Are Willing to Pay More for Clean Energy
Opponents of renewable energy often attack solar and wind power for being more expensive, believing that coal and natural gas are simply too cheap not to burn. But a new study shows that not only do most Americans support clean ener... Read Post
It's all in the details: Why are some consumers willing to pay more for less information?
Some consumers will pay more for a product if they are given detailed information on how it works while others are inclined to pay less when given too much detail, according to a new study in the Journal of Consumer Research. read m... Read Post