A team of Swedish design students has done a better job marketing Ray-Ban than Ray-Ban. Bright Light is an award-winning concept for an app that would help city folk pick out the best spots for urban sunbathing. It’s the invention of Evarickardmichal, three students at Berg School of Communication in Stockholm, who imagined the app increasing sociality amongst fans of the sunglasses giant: “Come join the sun, instead of searching for it!”
The trio developed an algorithm that takes GPS and GIS data and identifies the sunniest nearby locations based on building height, season, and sun path.
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