A team of Swedish design students has done a better job marketing Ray-Ban than Ray-Ban. Bright Light is an award-winning concept for an app that would help city folk pick out the best spots for urban sunbathing. It’s the invention of Evarickardmichal, three students at Berg School of Communication in Stockholm, who imagined the app increasing sociality amongst fans of the sunglasses giant: “Come join the sun, instead of searching for it!”
The trio developed an algorithm that takes GPS and GIS data and identifies the sunniest nearby locations based on building height, season, and sun path.
Airbnb has always been pretty design-oriented, but today it’s announcing that it has hired former Say Media exec Alex Schleifer to head its design organization. He’ll lead the user experience and content design teams, as well as wor... Read Post
Apple has picked up yet another award for its design and advertising, this time winning two awards at the prestigious D&AD (British Design & Art Direction) Awards in the UK,... Read Post
The 2009 Incheon International Urban Design Competition for Students aims to contribute to the transformation of Incheon Metropolitan City into a world-class city capable of carrying out functions and roles commensurate to such stat... Read Post